PR & Comms Summit

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PR & Comms Summit

August 4-7, 2024

Grand Hyatt Tampa Bay

REACH NEW PROFESSIONAL HEIGHTS

AT THE PR & COMMS SUMMIT

FPRA has brought together public relations, marketing, advertising, and communication professionals at all levels to stay on top of the latest communication trends while honing the comms skill set needed for success. Use the program below to help navigate your summit experience.

Don’t forget to give session feedback under each speaker’s profile. Feedback for the overall conference this year is available here.

5:00pm EDT

LeadershipFPRA Class VII Graduation Wilson's Plover-14th Floor

9:00am EDT

Student Field Trip Raymond James Stadium

12:00pm EDT

LeadershipFPRA Orientation Class IX Wilson's Plover-14th Floor Registration & FPRA Store Open Audubon Foyer

2:00pm EDT

The Value of Earning Accreditation Roseate Spoonbill- Second Floor

2:45pm EDT

The Value of Earning Certification Roseate Spoonbill- Second Floor

3:45pm EDT

Outgoing Executive Committee Meeting Snowy Egret (North and South)- Second Floor

4:30pm EDT

Incoming Executive Committee Meeting Snowy Egret (North and South)- Second Floor

6:00pm EDT

President's Welcome Reception Skylark and Terrace- 14th Floor

7:00am EDT

Registration, FPRA Store & Exhibits Open Audubon Foyer

7:30am EDT

Leadership FPRA Alumni Coffee Meetup Pelican Coffee & Networking Audubon Foyer

7:40am EDT

Past Presidents' Council Breakfast & Meeting Roseate Spoonbill- Second Floor

8:30am EDT

Welcome & Annual Meeting Audubon ABC

8:45am EDT

APR & CPRC Recognition Audubon ABC

9:00am EDT

Opening Session- Dillin Keynote- Communicating Disney's Impact in Florida Audubon ABC

10:30am EDT

Breakout 1A- Data Driven Decision Making Audubon DE Breakout 1B- The Value of Strategic Video Communication & the Power of Visual Marketing Snowy Egret (North and South)- Second Floor Breakout 1C- Elevating your Brand's Potential on Linkedin Wilson's Plover (North & South)- 14th Floor Breakout 1D- Turning Press into IMPRESSED with Engagement Marketing Sandhill Crane (North & South)- 2nd Floor CN Breakout 1 White Ibis- First Floor

11:45am EDT

President's Luncheon Audubon ABC

2:15pm EDT

Breakout 2A- AI for PR: Smart Strategies, Best Practices, Powerful Results Audubon DE Breakout 2B- Why Your Stories Aren't Getting Picked Up and What to Do About it Snowy Egret (North and South)- Second Floor Breakout 2C- Surveys for Successful Communications Wilson's Plover (North & South)- 14th Floor

3:30pm EDT

General Session II- Mastering the Art of Intentional & Impactful Campaigns Audubon ABC

4:45pm EDT

State Board Meeting White Ibis- First Floor

7:00am EDT

Registration & FPRA Store Open Audubon Foyer

7:30am EDT

Continental Breakfast Audubon Foyer

8:30am EDT

General Session III- The Future of Storytelling Audubon ABC

9:45am EDT

General Session IV: Uncivil Dialogue: How AI is Derailing Public Discourse and Dividing our Society and What PR Pros Can Do About It. Audubon ABC

11:00am EDT

Breakout 3A- Digital Deception: How AI Deep Fakes are Reshaping Reputation Management Audubon DE Breakout 3B- Bring Cultural Fluency to your Industry- The Top 5 Things to Know to Reach today's Hispanic Audience Snowy Egret (North and South)- Second Floor Breakout 3C- Executive Presence: Earning Respect and Your Seat at the Table Sandhill Crane (North & South)- 2nd Floor Breakout 3D- Leveraging Sponsorships for Strategic Success Wilson's Plover (North & South)- 14th Floor CN Breakout 2 White Ibis- First Floor

12:00pm EDT

General Session IV- Boxed Lunch- Crisis Communications- Navigating Turbulence: Perspectives in Communication from the Anchor Desk to the C-Suite Audubon ABC

1:30pm EDT

Chocolate Break Audubon Foyer

2:15pm EDT

Breakout 4A- Crisis Communication Planning: Challenging the Traditional Mindset Audubon D Breakout 4B- From Tactics to Triumph: Building a Winning Communication Strategy Snowy Egret (North and South)- Second Floor Breakout 4C- The Business of the Business- Solo/Small Agency Panel Wilson's Plover (North & South)- 14th Floor Breakout 4D- Empowering Engagement: The Art of Selecting Martech Sandhill Crane (North & South)- 2nd Floor CN Breakout 3 White Ibis- First Floor

6:00pm EDT

Chapter Photos and Reception of Presidents Audubon Foyer

7:00pm EDT

Golden Image and Pinnacle Awards Gala Audubon

9:00am EDT

Breakfast Buffet Skylark and Foyer- 14th Floor CN Annual Meeting and Breakfast (CN Members Only) Starling- 14th Floor

10:00am EDT

Closing Session – General Session V – Leveraging Social Media Influencers for the State of Florida’s Public Awareness Campaigns featuring OMGITSWICKS and Mike’s Weather Page Skylark and Foyer- 14th Floor

11:15am EDT

Drawing for Adrienne Moore, APR, CPRC Scholarship Skylark and Foyer- 14th Floor

1:00pm EDT

Post-Summit Workshop: Communicating Through an Active Assailant Threat: Beyond Run, Hide, Fight Snowy Egret (North and South)- Second Floor