PR & Comms Summit

Learn how to design and execute effective consumer surveys that help your public relations efforts get noticed by the media and the general public. The most savvy public relations experts know that market research is a very powerful resource to energize campaigns and initiatives. A captivating story, on its own, still may be ignored by the media. But the same story backed with quantitative data has more power to break through the editorial gate and get widely distributed. In this session, you’ll learn from a seasoned expert about “research for ink” — consumer surveys that bolster prepared news stories that get gobbled up by media outlets hungry for persuasive content.

You’ll learn how to:

• Understand recent Florida success stories in research for ink
• Push the envelope in question design to get survey results more likely to be in your corner
• Winning survey ideas vs. survey duds