Name: Breakout 1A- Data Driven Decision Making
Start: 2024-08-05T10:30:00-0400
End: 2024-08-05T11:30:00-0400

August 4-7, 2024

Grand Hyatt Tampa Bay

REACH NEW PROFESSIONAL HEIGHTS

AT THE PR & COMMS SUMMIT

FPRA has brought together public relations, marketing, advertising, and communication professionals at all levels to stay on top of the latest communication trends while honing the comms skill set needed for success. Use the program below to help navigate your summit experience.

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Monday August 5, 2024 10:30am - 11:30am EDT

Audubon DE

Learn why Katie Paine, aka The Measurement Queen, advocates for data-driven decision making in PR and communication. She’ll discuss the integration of data analytics into strategic planning, campaign optimization and resource allocation, while also providing insights into different measurement frameworks, metrics and methodologies to help organizations assess the value of their PR activities.

Speakers

Katie Paine

Founder & Consultant, International Public Relations Measurement Commission

Katie Delahaye Paine, aka The Measurement Queen (@queenofmetrics), has been a pioneer in the field of communications research and measurement for more than three decades. She was recently awarded the prestigious IPR Jack Felton Medal for Lifetime Achievement, an award given for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication.She founded three measurement companies. KDPaine & Partners Inc. was purchased in 2013 by Carma International, and The Delahaye Group... Read More →

Monday August 5, 2024 10:30am - 11:30am EDT
Audubon DE

Professional Development

Attire Business or Business Casual

PR & Comms Summit

Katie Paine

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