PR & Comms Summit

Aaron Marks is a globally recognized risk, crisis and consequence management expert who has consulted for government and private sector clients, including the U.S. Department of Defense, the Department of State, multiple agencies within the Department of Homeland Security, the European Union, the European Defence Agency, the North Atlantic Treaty Organization and the United Nations. He is a frequent speaker at the NATO Joint Chemical Biological Radiological and Nuclear Defence Center of Excellence. He knows a thing or two about handling crisis situations, and in this session, he will explore the need for adaptable playbooks vs. rigid plans.

You’ll learn:

• The challenges of traditional crisis communication planning mindsets
• How they create fragility
• And how to move beyond them