PR & Comms Summit

Discover the power of generative AI for storytelling in this futurist session. Microsoft’s senior storyteller will explore how human creativity and AI capabilities intertwine to create narratives that captivate, inform and inspire. Where you’re looking to turn an internal strategy document into a business pitch or turn an internal product doc into an external customer success story, you will discover how generative AI can be leveraged to spark creative thinking and push the boundaries of traditional storytelling, leading to new and unexpected narrative directions.

You’ll learn how to

• Stay on top of the trends and events that shape your audience’s content preferences
• Leverage AI to streamline and enhance your storytelling process so you can craft stories that inspire and captivate your audience
• Connect with your audience on an emotional level with human-centric content