Name: Breakout 4D- Empowering Engagement: The Art of Selecting Martech
Start: 2024-08-06T14:15:00-0400
End: 2024-08-06T15:15:00-0400

August 4-7, 2024

Grand Hyatt Tampa Bay

REACH NEW PROFESSIONAL HEIGHTS

AT THE PR & COMMS SUMMIT

FPRA has brought together public relations, marketing, advertising, and communication professionals at all levels to stay on top of the latest communication trends while honing the comms skill set needed for success. Use the program below to help navigate your summit experience.

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Tuesday August 6, 2024 2:15pm - 3:15pm EDT

Sandhill Crane (North & South)- 2nd Floor

Discover the secrets of seamlessly integrating cutting-edge marketing technology while safeguarding data privacy. This session is a comprehensive guide for marketers and decision-makers seeking the delicate balance between leveraging powerful Martech solutions and safeguarding user data. Explore key strategies to navigate the selection process, ensuring that your Martech stack not only optimizes engagement but also upholds the highest standards of data privacy. Discover how transparency can be a catalyst for building trust with your audience, ultimately enhancing user engagement.

Understanding the Martech landscape
Data privacy integration
Transparency as a Driver for Engagement

Speakers

Ebony Vaz

Founder and CEO, Above Promotions Company

Ebony Vaz is the founder and CEO of Above Promotions, a marketing technology and public relations company in the Tampa area. She is also the author of the book titled “Because You’re Small: Effective Marketing Strategies for Immediate Implementation,” and a marketing instructor. She has more than 15 years of experience and has... Read More →

Tuesday August 6, 2024 2:15pm - 3:15pm EDT
Sandhill Crane (North & South)- 2nd Floor

Professional Development

Attire Business or Business Casual

PR & Comms Summit

Ebony Vaz

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