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August 4-7, 2024

Grand Hyatt Tampa Bay

REACH NEW PROFESSIONAL HEIGHTS

AT THE PR & COMMS SUMMIT


FPRA has brought together public relations, marketing, advertising, and communication professionals at all levels to stay on top of the latest communication trends while honing the comms skill set needed for success. Use the program below to help navigate your summit experience.

Don’t forget to give session feedback under each speaker’s profile. Feedback for the overall conference this year is available here.

 

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General Session II- Mastering the Art of Intentional & Impactful Campaigns
Monday August 5, 2024 3:30pm - 4:30pm EDT
Audubon ABC
In our industry, the numbers are everything. More impressions, more hits and more bookings often equal more success and visibility for our brands or clients. But what happens when the numbers don’t add up and you’ve booked your client on numerous interviews that didn’t seem to move the needle? This session will dive deep into what it looks like to create impactful intentional PR campaigns that are inclusive and resonate with a wide audience for true global reach. When we focus on quality, not quantity, we’re able to align our brands with more audiences and deliver on our goals.

You learn:

  • How to make your relationships work better for you to deliver strategic results
  • How to do more when you have less – the power of the pivot
  • What results of being strategic and intentional can look like
Moderators
avatar for Eleni Kouvatsos Gates, MBA, APR

Eleni Kouvatsos Gates, MBA, APR

Senior Director of Communications, Firebirds Wood Fired Grill
Eleni Kouvatsos, APR, is an award-winning communications leader based in Charlotte, North Carolina. She has extensive experience leading national communications strategy for both private and small-cap public companies, including Florida-based First Watch Restaurants. She currently... Read More →
Speakers
avatar for Lauren Woulard

Lauren Woulard

Director of Communications, Paramount/MTV Entertainment Studios
Lauren Woulard serves as director of communications at Paramount and leads publicity for several brands including MTV, Showtime, CMT and Paramount+. Lauren also co-leads many of the department’s music programming, such as MTV Video Music Awards (VMAs), CMT Awards, Behind the Music, MTV Unplugged, etc. Prior to joining Paramount, she’s held... Read More →
Monday August 5, 2024 3:30pm - 4:30pm EDT
Audubon ABC
  Professional Development
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