PR & Comms Summit

In an age where influencers sometimes have higher reach than traditional media outlets, and in a state where anything can happen from one minute to the next, leveraging social media influencers may be the quickest way to communicate in a high-stakes situation. This panel shines a spotlight on the transformative power of digital personalities in driving impactful public service initiatives and featuring the vibrant OMGITWICKS, known for his captivating social media presence that merges entertainment with enlightening discussions on societal issues, alongside the renowned Mike’s Weather Page, a trusted source for comprehensive weather forecasting and hurricane tracking in Florida. Learn about their work with Alecia Collins, the communications director for the Florida Division of Emergency Management, on how she worked with these social media influencers to communicate to the people of Florida during Hurricane Ian.