Name: Breakout 4B- From Tactics to Triumph: Building a Winning Communication Strategy
Start: 2024-08-06T14:15:00-0400
End: 2024-08-06T15:15:00-0400

August 4-7, 2024

Grand Hyatt Tampa Bay

REACH NEW PROFESSIONAL HEIGHTS

AT THE PR & COMMS SUMMIT

FPRA has brought together public relations, marketing, advertising, and communication professionals at all levels to stay on top of the latest communication trends while honing the comms skill set needed for success. Use the program below to help navigate your summit experience.

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Tuesday August 6, 2024 2:15pm - 3:15pm EDT

Snowy Egret (North and South)- Second Floor

Crafting a triumphant communication plan is both an art and a science. This hands-on session will include client examples and the method behind selecting meaningful tactics, crafting messages that resonate, and understanding the results. You’ll learn the fundamentals of communication strategy and discover how to align diverse tactics with your overarching goals. Jen will touch on audience identification and analysis, crafting compelling messages and understanding the importance of measurable results. You’ll leave empowered to not only choose the right tactics but to architect a sustainable communication plan, ensuring triumph in the ever-evolving realm of strategic communication.

You’ll learn how to:

Put communication strategy fundamentals to work
How to select appropriate tactics and craft compelling messaging for your audience
Understand metrics and be “humble” to the analytic

Speakers

Jen Houser

Partner and VP of Marketing & Sales, Liquid Creative

Jen Houser is an owner and the VP of marketing and sales at Liquid Creative, a Florida-based creative and strategic marketing agency. Jen leads her team in creative and strategic work to grow brands and propel businesses forward. Her career has evolved from merchandising at Target Corp. in Minneapolis, Minn., to helping build an event staffing agency in... Read More →

Tuesday August 6, 2024 2:15pm - 3:15pm EDT
Snowy Egret (North and South)- Second Floor 2900 Bayport Drive, Tampa, FL 33607, United States of America

Professional Development

Attire Business or Business Casual

PR & Comms Summit

Jen Houser

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