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August 4-7, 2024

Grand Hyatt Tampa Bay

REACH NEW PROFESSIONAL HEIGHTS

AT THE PR & COMMS SUMMIT


FPRA has brought together public relations, marketing, advertising, and communication professionals at all levels to stay on top of the latest communication trends while honing the comms skill set needed for success. Use the program below to help navigate your summit experience.

Don’t forget to give session feedback under each speaker’s profile. Feedback for the overall conference this year is available here.

 

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Breakout 1D- Turning Press into IMPRESSED with Engagement Marketing
Monday August 5, 2024 10:30am - 11:30am EDT
Sandhill Crane (North & South)- 2nd Floor
Emily Taffel-Cohen, founder of Mugsy PR, will uncover the key to capturing media attention through experiential marketing. Discover the secrets to creating immersive and unforgettable experiences that will set your event apart, leaving a lasting impact on the press, your clients, and your guests. Don’t miss out on this opportunity to learn about the power of storytelling, personalization and digital integration to increase your event coverage!

You’ll learn:

  • Top strategies to increase media attendance at your event
  • How to ensure coverage from attending press
  • How to take your digital integrations to the next level to create consumer buzz and media delight
Speakers
avatar for Emily Taffel-Cohen

Emily Taffel-Cohen

Founder, Mugsy PR
Emily Taffel is the founder of Mugsy PR and an award-winning publicist, social media strategist, brand experience consultant and the author of the children’s book “Don’t Limit Me On What I Can Be.” With a public relations career that spans almost 20 years and just as many industries, she now specializes in the... Read More →
Monday August 5, 2024 10:30am - 11:30am EDT
Sandhill Crane (North & South)- 2nd Floor
  Professional Development

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