PR & Comms Summit

Growing at a rate of three new members per second, LinkedIn is the world’s largest professional network with more than 950 million users in more than 200 countries and territories worldwide. The real question that every public relations practitioner should ask themselves is: how do you harness LinkedIn’s potential for your brand? In this presentation, you’ll learn the benefits of organic versus paid growth on LinkedIn, deconstruct real-world examples and define best practices to effectively grow your network.

You’ll learn:

• The value of organic growth versus paid growth for your PR efforts and the average ROIs on the investment of time, including evaluating the need to purchase the Premium option
• How to leverage LinkedIn algorithms for effective organic growth with current real-world examples
• Actionable steps to implement best practices to enhance the visibility of your brand