Name: Breakout 3B- Bring Cultural Fluency to your Industry- The Top 5 Things to Know to Reach today's Hispanic Audience
Start: 2024-08-06T11:00:00-0400
End: 2024-08-06T12:00:00-0400

August 4-7, 2024

Grand Hyatt Tampa Bay

REACH NEW PROFESSIONAL HEIGHTS

AT THE PR & COMMS SUMMIT

FPRA has brought together public relations, marketing, advertising, and communication professionals at all levels to stay on top of the latest communication trends while honing the comms skill set needed for success. Use the program below to help navigate your summit experience.

Don’t forget to give session feedback under each speaker’s profile. Feedback for the overall conference this year is available here.

Tuesday August 6, 2024 11:00am - 12:00pm EDT

Snowy Egret (North and South)- Second Floor

The Census projects that more than one in four Americans will be Hispanic or Latino by 2060. What are the characteristics of this new generation of Latinos? What are the elements that matter when reaching this key demographic? How is the Hispanic consumer evolving today, and consequently, Hispanic media? How can you foster meaningful connections across the Hispanic/Latino community? This session will introduce strategies for integrating cultural awareness into PR practices and explore the importance of understanding nuances in language, customs and values when communicating messages to diverse audiences. Through engaging case studies and interactive exercises, you’ll learn to navigate cultural complexities adeptly, leveraging cultural insights to tailor campaigns effectively.

You’ll learn

The impact of cultural missteps in PR and practical tips on conducting culturally sensitive PR campaigns
How to embrace diversity as a strength and craft authentic narratives that resonate across cultural boundaries
The tools and mindset needed to ethically and effectively engage with diverse audiences, fostering trust and building lasting relationships

Speakers

Juliette Gebken-Mayi, APR

Owner/ Consultant, JGM Public Relations

Juliette Gebken-Mayi, APR, started her consultancy, JGM Public Relations, in early 2023 after working as part of in-house PR & communications teams for global brands for nearly 15 years. Previous roles include leading media relations, executive communications, and content marketing at one of the largest virtual schools in the nation, Florida Virtual School... Read More →

Claudia Machado

Senor Public Information Specialist, AtkinsRealis

Claudia Machado is an award-winning bilingual PR professional with a distinguished public relations and communications career. Recently, she joined AtkinsReals as a Senior Public Information Specialist. For the past eight years, Claudia worked for Mothers Against Drunk Driving (MADD... Read More →

Tuesday August 6, 2024 11:00am - 12:00pm EDT
Snowy Egret (North and South)- Second Floor 2900 Bayport Drive, Tampa, FL 33607, United States of America

Professional Development

Attire Business or Business Casual

PR & Comms Summit

Juliette Gebken-Mayi, APR

Claudia Machado

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!