PR & Comms Summit

This session requires an additional add-on ticket. The cost is $125. 

This immersive experience focuses on proactive strategies for preventing and managing active assailant incidents and being ready to respond to and communicate appropriately through these events when prevention fails. In a world where 45% of such threats occur in commercial businesses, those charged with communications and reputation management must be ready. Drawing on insights from the Secret Service National Threat Assessment Center (NTAC), the Federal Bureau of Investigation (FBI) and the Cybersecurity and Infrastructure Security Agency (CISA) Active Assailant Security Branch (AASB), this training goes beyond conventional approaches, offering crucial systems and measures to prevent and prepare for targeted violence and determine what internal and external communication is necessary during the crisis.
In this workshop, you’ll be presented with a situation and will work through a strategic response. As the situation evolves, your response, communications methods, audiences and strategies will also need to evolve. Aaron will challenge you to think differently than you have before, and you’ll leave feeling more prepared to handle communicating through an active assailant threat.

Aaron Marks, MPA, NRP, MEP, principal consultant at One Thirty Nine Consulting, is a globally recognized risk, crisis and consequence management expert. With more than 30 years of experience, he collaborates with government and private sector clients, employing data-driven approaches to enhance readiness and resilience. His consulting career includes impactful work with the U.S. Department of Defense, the Department of State and multiple Agencies within the Department of Homeland Security, where he has acted as a senior subject matter expert and instructor for topics around the threat of targeted violence. This includes developing and supporting the implementation of tools, techniques and procedures focused on insider threat, active assailant and active shooter incidents. He also supports international clients, including the European Union, the European Defence Agency, the North Atlantic Treaty Organization and the United Nations. He is a frequent speaker at the NATO Joint Chemical Biological Radiological and Nuclear Defence Center of Excellence, where he lectures on consequence management and civil-military coordination. A seasoned paramedic,

Aaron has served in both career and volunteer departments, specializing in hazardous environment medicine, contributing to critical areas like Tactical Medicine, Hazardous Materials response and Weapons of Mass Destruction medical surveillance and countermeasures.