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August 4-7, 2024

Grand Hyatt Tampa Bay

REACH NEW PROFESSIONAL HEIGHTS

AT THE PR & COMMS SUMMIT


FPRA has brought together public relations, marketing, advertising, and communication professionals at all levels to stay on top of the latest communication trends while honing the comms skill set needed for success. Use the program below to help navigate your summit experience.

Don’t forget to give session feedback under each speaker’s profile. Feedback for the overall conference this year is available here.

 

Tuesday August 6, 2024 9:45am - 10:45am EDT
Take a deep dive into AI’s role in spreading and amplifying disinformation and derailing civil dialogue. Incivility affects businesses, the economy, our productivity at work, our physical and mental health and the safety of our communities. We need to be talking about this as a profession, but we’re not, and it’s only going to get worse in the lead up to November’s presidential election. No group is better equipped or has greater moral responsibility to bring our collective expertise to bear on putting the “civil” back in civil discourse than members of the PR and communications profession. You’ll leave with concrete ideas on how you can position yourself as a role model for effective and inclusive civil discourse, starting with understanding the pervasive role AI is playing in normalizing uncivil speech and intolerance and desensitizing social media users to destructive rhetoric.
Speakers
avatar for Jon Goldberg

Jon Goldberg

Founder & Chief Reputation Architect, Reputation Architects Inc.
Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc., a strategic communications and management advisory firm focused on building, protecting and restoring reputations in a world of diminished trust and unprecedented stakeholder power. Jon founded Reputation Architects in 2009 after more than 25 years as an advisor to corporate executives... Read More →
Tuesday August 6, 2024 9:45am - 10:45am EDT
Audubon ABC
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