Do you think your online reputation is safe? Think again. New advances in artificial intelligence (AI) software make it easy to clone and manipulate anyone’s face and voice in minutes. AI deepfakes can appear online as manipulated images or videos depicting public figures and celebrities saying or doing things they never actually did. Savvy fraudsters use this to create chaos, destroy reputations and con individuals out of billions of dollars. When misinformation goes viral, it presents even more challenges for PR and communication professionals, who must quickly and publicly respond. Are you prepared? This session will explore the shadowy world of digital deception. Learn how AI deepfakes are elevating the stakes for public figures and brands and reshaping the practice of reputation management. Gain insights into managing and defending against online attacks and learn from recent examples how to effectively call out misinformation when digital deception goes viral.
You’ll learn:
- What AI deepfakes are, how quickly they can be created and the rapidly advancing generative AI technology behind them
- How recent examples of AI deepfakes affected brand reputation and cybersecurity for individuals, organizations and brands
- New methods for assessing threats posed by AI and effective response techniques to mitigate their impact when digital deception goes vi
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