Name: Breakout 2A- AI for PR: Smart Strategies, Best Practices, Powerful Results
Start: 2024-08-05T14:15:00-0400
End: 2024-08-05T15:15:00-0400

August 4-7, 2024

Grand Hyatt Tampa Bay

REACH NEW PROFESSIONAL HEIGHTS

AT THE PR & COMMS SUMMIT

FPRA has brought together public relations, marketing, advertising, and communication professionals at all levels to stay on top of the latest communication trends while honing the comms skill set needed for success. Use the program below to help navigate your summit experience.

Don’t forget to give session feedback under each speaker’s profile. Feedback for the overall conference this year is available here.

Monday August 5, 2024 2:15pm - 3:15pm EDT

Audubon DE

Dive into the practical use of AI for everyday PR. This session isn’t about lofty ideals; it’s about using generative AI to make your day-to-day work more efficient while balancing the need for human oversight and ethical use. Expand your proficiency with AI — from enhancing campaign strategies to streamlining content creation in your brand tone and voice — backed by proven strategies and best practices. Learn how to chain prompts, use AI capabilities in new and familiar tools you already use, and cross-check outputs to get better results more quickly. You’ll leave with actionable insights to help you leverage AI ethically and creatively for PR without losing the human touch.

You’ll learn how to:

Enhance your PR campaigns and daily work using AI without the jargon
Use AI responsibly in accordance with ethical guidelines and proven best practices
Gain confidence around using new AI tools and prompt techniques that you can apply from day one

Speakers

Rebecca Emery, APR

Founder and AI Marketing Advisor, Seacoast AI

Rebecca Emery is a marketing communications and PR executive with more than 25 years of experience working for corporations and agencies in B2B and B2C markets. She successfully led communications efforts for multi-million-dollar acquisitions and has helped launch new products and... Read More →

Monday August 5, 2024 2:15pm - 3:15pm EDT
Audubon DE

Professional Development

Attire Business or Business Casual

PR & Comms Summit

Rebecca Emery, APR

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